Top 6 Mobile Application Management (MAM) Software for 2025

We live in a truly digital world, and being able to navigate this complex and ever-changing landscape is essential.The shift to hybrid work is undeniable—Gartner predicts that 90% of organizations will adopt a hybrid cloud approach through 2027. This makes a smart, focused approach to mobile application management software more critical than ever.

Mobile application management solutions are designed to give companies greater control over their mobile environment, ensuring regulatory compliance and simplified app deployment without the need for micromanaging employees’ personal devices. In this latest article, we thought we would take a look at six of the best software programs you need to know in 2025.

What is Mobile Application Management (MAM)?

Before we take a look at the 6 best mobile application management solutions for 2025, let’s first take a look at what mobile application management means. This is the name given to software solutions that allow businesses to control, secure, and manage apps on mobile devices without having any control over the phone’s personal data or settings.

Unlike traditional methods, which take a device-level approach, mobile application management software focuses solely on the applications. This allows your IT team to have complete control over how apps behave, ensuring you have secure access to wipe data as needed or distribute and update apps while respecting user privacy.

MAM vs. MDM

It's easy to confuse MAM with MDM (Mobile Device Management), but they serve different purposes. MDM is all about managing the device itself and lets IT admins enforce password rules, locate lost devices, or remotely wipe everything on the phone or tablet. This is great for corporate-owned devices but not so much for personal ones.

MAM, on the other hand, is app-focused. It manages only the applications and their data, not the device. So instead of wiping an employee’s personal photos or contacts, MAM can selectively remove just the business app and any associated work data.

MAM vs. UEM

Unified Endpoint Management (UEM) is a broader concept. It brings together the management of all endpoints, such as laptops, desktops, smartphones, tablets, and more, under one umbrella. A UEM platform often includes both MDM and MAM functionalities, along with tools for content management, identity management, and even analytics.

Top 6 Mobile Application Management Software in 2025

When selecting the best mobile application solutions for 2025, we focused on the most important factors for businesses, such as data security, compatibility and integration, ease of use, and the overall completeness of its features.

1AirDroid Business

Airdroid Business has become a favorite among businesses managing fleets of Android devices. It's a lightweight yet powerful MAM solution that excels in remote management capabilities, allowing IT to configure, deploy, and manage business apps over-the-air. Its unique strength lies in solving the challenges of on-site device management.

For example, a logistics company with hundreds of handheld scanners or a restaurant chain using Android tablets as POS systems can remotely push silent app installations and updates or lock down devices to a single app, all without needing an IT presence on location. This makes it an ideal choice for organizations with a dispersed fleet of dedicated devices.

Core features include:

• Remote app deployment and updates
• Permission control for installed apps
• App whitelist/blacklist settings
• Silent installation of APKs
• Real-time app status monitoring

Pricing:

AirDroid offers a range of tiered pricing, starting from $1.75 per device per month for the basic level of access, up to $2.75 per device per month for the Enterprise level option, which provides full access to the MDM Suite and Enterprise-level service. Customers can enjoy a 14-day free trial before making any commitment.

Best For:

Small to mid-sized businesses with Android device fleets, including those in the logistics, retail, and field service industries.

2Ivanti

Ivanti offers a comprehensive MAM solution as part of its broader UEM suite. Its strength lies in integration and scalability, making it a solid choice for those businesses needing in-depth control over a team of contractors and remote workers.

Ivanti offers a comprehensive MAM solution as part of its broader UEM suite. Its core strength lies in its integration and scalability, making it a solid choice for businesses that need granular control over large teams of contractors and remote workers. The platform's deep integration with identity and access management tools means it can dynamically apply security policies based on a user's role, location, and device status.

For a large, multinational financial firm that must comply with regulations like PCI-DSS, Ivanti’s robust compliance features are essential. It ensures that contractors on personal devices can only access specific apps and data for a defined period, and all work data is securely removed upon contract completion without touching their personal files.

Core features include:

• App wrapping and containerization
• Policy-based access control
• Secure data encryption and app-level VPN
• Integration with major MDM/UEM platforms

Pricing:

Ivanti pricing is based on specific product and environment needs, and customers can get a custom quote by simply contacting the team and answering a few questions. There are also multiple demos available on their website, giving insight into the software.

Best For:

Large enterprises and regulated industries (healthcare, finance) that need enterprise-grade mobile application management solutions.

3Citrix Endpoint Management

When it comes to mobile application management solutions, Citrix is known for enabling secure, remote access, and Citrix Endpoint Management brings that same philosophy to mobile app control. It seamlessly integrates with Citrix Workspace and provides rich MAM capabilities.

Citrix is known for enabling secure, remote access, and Citrix Endpoint Management brings that same philosophy to mobile app control. It integrates seamlessly with Citrix Workspace, providing rich MAM capabilities. Its unique value is providing end-to-end security for virtualized work environments.

For companies that already rely on Citrix Workspace or virtual desktop infrastructure (VDI), this solution ensures a consistent security policy across all endpoints, from a user's virtual desktop to their mobile apps. This approach guarantees that sensitive data remains within a controlled and secure ecosystem, enabling a truly seamless and protected experience.

Core features include:

• Secure app wrapping
• Enterprise app store
• Mobile analytics and policy enforcement
• Integration with Citrix Workspace

Pricing:

Citrix offers a per-user basis, starting from as little as $3 per month, per device. However, there are also more extensive options that provide access to the full Citrix Workspace. Custom quotes are also available.

Best For:

Companies already using Citrix products or those needing advanced virtualization and MAM controls.

4Esper

Esper is a platform tailored for managing dedicated devices like kiosks, POS systems, and digital signage. Its app management features are built for scale and automation, ensuring devices always work as hard as your business demands. Esper's core value is its "DevOps for devices" approach, powered by tools like zero-touch provisioning.

For a retail chain managing hundreds of Android devices for self-checkout terminals or a logistics company with a large fleet of dedicated scanners, Esper allows IT teams to treat device management like code. They can use scripts and automated workflows to deploy and update apps and configurations across thousands of devices in minutes, ensuring reliability and uptime without manual intervention.

Core features include:

• Cloud-based app deployment and version control
• Real-time compliance monitoring
• DevOps tools for app lifecycle management
• Zero-touch provisioning

Pricing:

Pricing for the entry-level support starts at $2 per device per month, with the highest-level package costing $6 per device per month and offering access to the complete suite of software available.

Best For:

Retailers, QSRs, and logistics companies managing single-use Android devices.

5IBM MaaS360

IBM MaaS360 is a mature, enterprise-grade UEM solution with robust mobile application management features baked in. Its key differentiator is its AI-driven risk analytics, which leverages the power of IBM Watson AI. This solution goes beyond simple policy enforcement by proactively identifying potential threats. It analyzes multiple data points, such as app behavior, permissions, and network connections, to detect anomalies and alert administrators before a risk turns into a breach.

For public sector organizations or banks with stringent security demands, this AI-powered preemption is invaluable. It provides continuous monitoring and can automatically adjust security policies to respond to new threats in real time across iOS, Android, and Windows devices.

Core features include:

• App distribution and containerization
• App catalog with policy enforcement
• AI-driven risk analytics
• Secure document sharing

Pricing:

IBM offers modular pricing depending on your requirements, with the Essentials entry-level package starting from $4 and rising to the Enterprise-level package costing $9. There is also a free trial period allowing businesses to understand what’s available before committing.

Best For:

Enterprises and public sector organizations needing strong security and cross-platform support.

6SOTI MobiControl

SOTI MobiControl delivers granular control over mobile apps and devices, making it a reliable option for industries like healthcare, transportation, and manufacturing. Its core strength lies in its excellent support for rugged and mission-critical devices that operate in harsh field environments. SOTI’s MAM solution not only ensures app security but also provides specialized remote diagnostic and repair tools to support the unique hardware features of these devices.

For a manufacturing plant that relies on thousands of rugged barcode scanners or a hospital with mobile carts needing constant access to patient data, SOTI MobiControl provides the tough, secure app control and remote support necessary to ensure mission-critical devices remain operational at all times.

Core features include:

• Remote app installation and removal
• Role-based access control
• App usage tracking
• Support for rugged devices

Pricing:

SOTI MobiControl is license-based, and pricing varies depending on features and the number of devices. Customers can get an exact quote by requesting a price.

Best For:

Organizations with rugged or mission-critical devices in the field that need tough, secure app control.

What are the Benefits of Using MAM?

Now we’ve answered the question, “What is mobile application management?” let’s take a quick look at some of the biggest advantages it offers:

• 1)Secures data and prevents leaks
  MAM puts guardrails in place to prevent sensitive company data from leaking through unsecured apps, even on personal devices.
• 2)Boosts app deployment and update efficiency
  MAM streamlines how IT teams distribute, configure, and update business apps and requires no manual installs or chasing of employees.
• 3)Ensures compliance
  From GDPR to HIPAA, mobile application management solutions help ensure company policies meet legal and industry compliance standards.
• 4)Increases employee productivity
  With easy and secure access to business apps, employees can work efficiently from anywhere.
• 5)Supports BYOD policies
  MAM strikes a balance between corporate security and employee privacy, which is perfect for organizations that allow personal devices.
• 6)Simplifies IT management
  Automating app management tasks reduces the workload on IT teams and improves consistency across the board.

Final thoughts

As mobile devices continue to dominate the workplace, the need for intelligent mobile application management solutions will only grow. Whether you're managing an enterprise-level fleet of devices or just trying to keep a BYOD program secure, MAM tools can help bridge the gap between flexibility and control.

From cloud-first innovators like AirDroid Business and Esper to enterprise stalwarts like IBM MaaS360 and Citrix, there’s a solution out there to meet your unique needs. The key is choosing a mobile application management software that aligns with your infrastructure, your team’s workflows, and your future growth plans.

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